Luke is more than a mascot—he’s our loyal sidekick, brand ambassador, and a beloved symbol of everything NextHome stands for. With his bright orange coat and friendly face, Luke brings warmth, personality, and a whole lot of heart to our brand.

He was born on June 15 (yes, we celebrate his birthday!), dreamed up by a creative human at Pentagram. Since then, Luke has become a favorite among NextHomies and communities across the country—even catching the eye of a few lawn sign thieves along the way.

Luke reminds us what matters most: people, connection, and a place to call home. He’s a big part of our culture and a daily reminder that home is where your dog is—and where the heart is, too.

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